Director, Topline Marketing

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Director, Topline Marketing

Job Summary:

As a key member of the GC Topline Marketing team, the Director, Topline Marketing (based in Hong Kong) will oversee marketing and campaign strategy, ensuring alignment with commercial objectives, and spearhead demand generation initiatives for rooms, F&B, and destination marketing. This role is responsible for end-to-end management of topline activations, lead the development, execution, and optimization of Marriott's comprehensive demand generation marketing efforts across priority source markets. While ensuring marketing programs resonate with target audiences while maximizing demand generation in Hong Kong & Taiwan.

Success in this position requires close collaboration with GC discipline leaders, Field Marketing, and regional teams, while advocating for unique market needs to create audience-centric, revenue-driving programs that deepen customer engagement across Marriott's portfolio.

CANDIDATE PROFILE

Education and Experience

Required
• Minimum 12 years of relevant work experience as a marketing professional for multinational corporations or B2C brands.
• Experience managing and directing strategic partners / marketing agencies /vendors. Demonstrated relationship marketing skills a must.
• Solid experience in Hong Kong & Taiwan marketing, with a proven track record in demand generation and partnership-driven campaigns.
• Strong local media & partnership network (a strong plus).
• Strategic thinker with the ability to balance GC-wide priorities with local market execution.
• Collaborative leader, adept at working with Continent discipline teams, field Marketing, and regional teams to drive revenue growth.
• Willingness to travel

Preferred
• Fluent in English, Cantonese, and Mandarin (written & spoken)
• Deep knowledge of marketing measurement, tracking methods, and analysis.
• Proven track record of developing successful marketing strategies that drive topline revenue.

CORE WORK ACTIVITIES
• Collaborates with commercial teams to develop and implement innovative marketing strategies and campaigns that align with the overall business objectives and enhance topline revenue.
• Serve as the Hong Kong & Taiwan market expert, provide real-time market insights to shape GC-wide strategies, ensuring campaigns resonate with Hong Kong & Taiwan audiences. While identifying and activating local partnerships, media opportunities, and trends to boost demand.
• Develops and manages the marketing budget, ensuring effective allocation of resources to maximize ROI. Analyzes market data and performance metrics to inform marketing strategies and optimize campaign effectiveness. Monitors key performance indicators (KPIs) and adjust strategies as needed to meet business objectives.
• Builds out a consumer-centric planning approach for campaign execution and optimization
• Identifies and establishes strategic partnerships that enhance demand generation efforts for hotel properties, leverages partnerships to develop co-marketing initiatives that drive mutual benefits and increase brand exposure.
• Develops and implements a comprehensive digital merchandising strategy aligned with the overall business goals.
• Leads agency partner relationships, strategy planning and management
• Monitors Marriott's competitive position within regional industry players and identify ways to improve Marriott's performance and strategic position
• Leads, mentors, and develops a high-performing marketing team, fosters a collaborative environment that encourages creativity and innovation.

MANAGEMENT COMPETENCIES
Leadership
• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution
• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships
• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company's service standards.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability
• Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
• Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise
• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
o Communications and Media-Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
o Marketing-The ability to generate the strategy used in sales techniques, communications, and business development to positively impact customer relationships and business profitability
• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
o Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
o Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
o Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
o Reading Comprehension - Understands written sentences and paragraphs in work related documents.
o Writing - Communicates effectively in writing as appropriate for the needs of the audience.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.