Soha Metwally Recognized in Hozpitality's Best 30 Women Leaders in the Middle East 2025
Cluster General Manager of TIME Oak Hotel and Suites Celebrated for Record-Breaking Performance and Community-Centered Leadership.
Soha Metwally, Cluster General Manager at TIME Oak Hotel and Suites, has been honored in Hozpitality's Best 30 Women Leaders in the Middle East 2025 for her exceptional leadership, strategic vision, and a deeply people-first approach that has established her property as a top-performing benchmark in the region. Under her guidance in 2025, the hotel achieved record-breaking results, including a 14.1% increase in Average Daily Rate (ADR), a 6.8 RevPAR with 6.9% growth, and a 3.34% revenue growth, figures that reflect her masterful strategic oversight in pricing, cost control, and guest-centric service delivery.
Her operational excellence is matched by outstanding achievements in guest satisfaction and digital reputation. Thanks to Soha's leadership, the hotel was awarded Best Hotel of the Year among all TIME Hotels and achieved the highest Guest Review Index (GRI) of 95%. Furthermore, the property ranked 23rd out of 768 properties in Dubai on the Dubai Department of Economy & Tourism’s Digital Reputation Report with a remarkable score of 9.7. Beyond profit, Soha is a champion of purpose, leading major sustainability initiatives with the Emirates Environmental Group (EEG) and pioneering social outreach programs like partnerships with Kiswa for clothing donations, annual Iftar box distributions, and support for the Red Crescent Eid Al Adha drive.
A dedicated empowerer of talent, Soha has fostered a strong internal culture of growth, facilitating 12 employee promotions in 2024 and conducting 17 professional development training sessions. Her leadership extends beyond operational success, shaping an inclusive, innovative, and community-centered future for hospitality and serving as a powerful inspiration for young women in the industry.
M Abady
Dubai, United Arab Emirates UAE